5 mistakes that cost your promotion company tickets

1. A single price tier

Tiers (early bird, second release, on the door) reward those who buy early and give people a reason not to wait. They change automatically at the time or ticket count you set.

2. Promoters with no allocation

Each promoter with their own link and allocation sells their own, knows how much they have left and gets their commission calculated. Whatever they don't sell goes back to general sale at the end.

3. A ticketing platform that keeps the money and your audience

If the ticket money passes through someone else's account and is paid out to you weeks later, and on top of that your attendees' data belongs to them, you're working for them. The money straight into your account and the attendee database yours.

4. Not knowing which campaign works

A post, an ad, a flyer: if they all lead to the same link, you don't know which one sells. Each action with its own link tells you the visits and sales of each.

5. Losing resales

People who can't go resell on their own, with the risk of fake tickets. A safe resale within your own sales prevents fraud and keeps capacity full.

Frequently asked questions