Business guides

5 mistakes that cost your festival money

The five most expensive mistakes of a festival are leaving the ticket money in the ticketing platform's account until after the event, mixing passes and day tickets with no control, having queues at the entrances, using paper accreditations and not balancing the site box office.

1. The money in someone else's account

If the ticketing platform collects and pays you out after the festival, you pay artist and production advances with money you don't have yet. With payment straight into your account, you have it from the first sale.

2. Passes and day tickets with no control

A three-day pass that gets in three times and a Friday ticket trying to get in on Saturday: without control per day, people slip in.

3. Queues at the entrances

Several entrances with a scanner each and the ticket in the phone's wallet keep the queue moving. A paper list at a large site doesn't scale.

4. Paper accreditations

Artists, production, press and suppliers with printed accreditations that get lent out. An accreditation with a QR in each person's name is controlled just like a ticket.

5. A site box office that doesn't add up

Box office sales in cash and card, without recording each ticket: at closing it doesn't add up. With every sale recorded, each day's takings work themselves out.

Frequently asked questions

Can multi-day passes and day tickets be sold at the same time?

Yes: each ticket type only opens on its days, and the scanner checks it at every entrance.

Servomo does all of this for you

Online tickets and lists, promoters with their own link and settlement, QR at the door and live capacity. The buyer pays no commission and the money goes straight to your account.

Updated on 29/09/2026