5 mistakes that cost your activity company bookings
The five most expensive mistakes of an activity, tourism or adventure company are handling bookings by email, going out with half-full groups, having no policy for last-minute cancellations, not taking a deposit and not asking for reviews. Online booking with places and a deposit, plus a waiting list, fill every departure.
1. Bookings by email
Replying to every email to confirm a place takes time, and the customer books wherever they get confirmed instantly.
2. Half-full groups
A departure with half its places costs almost the same as a full one. Seeing free places in real time and offering them helps to fill it.
3. Last-minute cancellations
Without a clear policy, whoever cancels the day before leaves a place that can no longer be sold. Putting it in writing when booking avoids arguments.
4. Not taking a deposit
A booking without a deposit is a promise. With a deposit, the customer comes, and if they don't, the place doesn't cost you anything.
5. Not asking for reviews
In tourism people book by looking at reviews. A message at the end of the activity asking for theirs multiplies the ones you have.
Frequently asked questions
How do I reduce cancellations in tourism activities?
By taking a deposit when booking and putting the cancellation policy in writing: until when it's refunded and what happens if someone cancels late.
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Updated on 29/09/2026