5 mistakes that cost your nightclub or venue money

1. Guest lists in WhatsApp groups

Repeated names, screenshots nobody can read at the door and the doorman shouting to ask if someone is on the list. Every minute of queue is people turning around and leaving.

An online list, with a time slot and age, validated at the door by scanning a code, keeps the queue moving and lets the venue decide the list, not whoever shouts loudest.

2. Not knowing which promoter brings people

If every promoter sells by hand and tells you on Sunday, you don't know who fills the place and who only promises. And you pay everyone the same commission.

With their own link for each promoter, every sale and every entry at the door is credited to them. You know who works before the next night.

3. Counting capacity by eye

Going over capacity means a fine; staying under is money left on the street. Counting with a hand clicker at one door and from memory at the other isn't counting.

If every ticket is scanned, you know how many people are inside at any moment, from your phone.

4. Settling with promoters from memory

On Monday you have to work out who sold what, who took cash and how much each one is owed. Without a record, it ends in an argument.

With every sale recorded, the settlement works itself out: sold, collected and commission, by promoter.

5. Never writing again to people who came

Last night's crowd are the most likely to come back next Saturday. If you don't have their contact, you depend on them seeing your story again.

People who buy a ticket online leave their email: with their permission, you can tell them about the next party before anyone else.

Frequently asked questions